The Best Things In Life Are Fur-ever
The sustainability of a lab grown diamond, the meaning of a natural, and the permanence and beauty of both. Grown individually, bespoke, and directly from your pet’s hair, fur, or ashes.
The Best Things In Life Are Fur-ever
The sustainability of a lab grown diamond, the meaning of a natural, and the permanence and beauty of both. Grown individually, bespoke, and directly from your pet’s hair, fur, or ashes.
A Magical Piece, Made With Science
Animal ashes contain roughly 3-9% carbon. Hair or fur is made of keratin, which contains about 50%.
Diamonds are pure carbon.
So we asked a simple question: what if we used the same carbon within hair, fur, or ashes, to grow a diamond?
From there, the rest is history.
All our diamonds are certified by the International Gemological Institute (IGI), one of the world's largest independent laboratories for grading and certifying diamonds, coloured stones, and jewelry.
From the moment we receive your sample, it’s securely labeled and tracked with a unique identification system.
Every step of the process is documented, ensuring that the exact carbon from your loved one is used in the creation of the diamond.
This means unlike with cheap, mass-produced lab diamonds, the nature of our process requires us to grow each diamond one by one, and meticulously ensure we get it right in one attempt.
By default, as your pet’s carbon becomes a diamond, the warmth of off-white, champagne, or cognac tones forms like a well-aged whiskey or vintage wine — deepened by innate traces of nitrogen, and enriched by their unique makeup.
Many leave it as it is, resulting in a diamond untouched. An authentic reflection of their story.
If this isn't your cup of tea, we also offer the option to alter the diamond so it comes out near-to-completely colourless.
Thanks to our technology and process, we’re able to ensure the highest quality in our memorial diamonds.
As a result, our diamonds typically come out in a VVS or VS clarity, while also cut to ensure maximum sparkle (even at the darkest shades).
Our pieces are set in 18K solid gold (your choice of yellow, white, or rose).
With 75% gold content, you get a deeper, more vibrant colour, while enjoying more than enough sturdiness to withstand daily wear.
Lost your pet? Dreading their passing? We believe in supporting our customers long beyond their time with us.
Which is why with your purchase of a memorial diamond, we also include a detailed, step-by-step guide to navigating pet grief and loss.
You’ll get practical frameworks on how to process these complex emotions, move forward healthily, and heal.